Salesforce Commerce Crowd:
Unilever Integrated Klaviyo to Take Control of Their Customer Experience
January 22, 2025
4:30 PM GMT
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About this Live Event
Customer experience optimisations consistently place in the top 3 priorities for leaders of commerce.It was no different for the Blueair team, a Unilever brand that wanted to enhance the experience it was able to provide to its first-party customer database.But it needed a solution that would work seamlessly with their Salesforce Commerce Cloud platform.With so many solutions on the market claiming to be the “perfect fit,” there had to be clear decision criteria to identify the right solution for their requirements.This value-packed 30-minute event is for you if you want to learn about Blueair's decision criteria, how it was seamlessly integrated, and how customer experience has been improved.Are you part of the Salesforce Commerce Crowd? Join us.
Agenda
The decision criteria and why Klaviyo
The planning and integration process
The customer experience gains
Meet the Presenters
Paul Sanderson
CEO, TCTG | Founding Member, Salesforce Commerce Crowd
An executive leader focused on e-commerce, marketing & multi-channel solutions, with a proven track record of developing strategies and growing businesses. Responsible for delivering next-generation solutions and services, including digital transformation, customer experience & technology selection.20 years of digital experience across businesses, client side and agency - the focus is always on tangible outcomes for the business and the customer. From small to enterprise businesses, knowledge and practical hands-on experience is applied to solutions and delivery.
Mike Berry
Head of Ecommerce, Graham & Brown
Mike Berry is a senior ecommerce and marketing professional with extensive experience in driving revenue growth and brand building across digital, traditional, and retail marketing channels. With over 15 years of combined agency and client-side experience, Mike has a proven track record of enhancing profitability and customer engagement. He holds an MBA with Distinction from Manchester Business School and a Post-Graduate Professional Diploma in Marketing with Distinction from The Chartered Institute of Marketing. A results-driven leader, Mike excels in strategy development, ecommerce analytics, brand management, and both online and offline marketing, with a strong focus on team development and commercial success.
Matt Ball
Founding Partner, ChannelCreator
Specialist in Digital Marketing and eCommerce for SMEs, and Go To Market & Channel Development for Corporates & SaaS